Presenting MallCockpitWhat is it? A digital marketing management platform built for the shopping centre sector, whether it's one mall right through to a whole portfolio.
What does it do? The platform combines all marketing functions into a proven and effective tool giving consistent and engaging content management for your centres. What's the delivery model? In simple terms, it's an outsourced digital marketing function built for shopping centres on a subscription basis. |
BackgroundIt has long been assumed that advertising and directory services would be combined on the mall floor; with advertising supporting and subsidising the directory function. This is becoming less true today as advertising and the directory side go off in their separate specialist direction. Advertising is now digital, fast and responsive and meeting the needs of appropriate agencies and brands; although still a simple proposition.
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Simple directories however have evolved into complex tools; brand, store, services guides, route guidance, centre promotion with transport feeds. All of this mirrored by the centre website; mobile pages, Wi-Fi landing pages, apps, social media promotion together with supporting data collection. All in the cause of building up the digital community. It’s a long way from the old static directory.
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HoursM-F: 9am - 6pm
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PHONE
UK 0116 403 0041 US (404) 527 6221 |
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