For as long as there have been shopping malls, advertising and shopper information were combined on the mall floor.
Times change. Now information comes under the heading of Wayfinding, and advertising is all digital. Shopper expectations and rental commitments are at a whole different level than just a few years ago. Mall advertising has evolved into a fast moving point-of-sale speciality supported by the largest advertising agencies, and Wayfinding is turning into digital, web based, technically advanced resource that serves multiple functions in the mall actual and virtual world.
Mall advertisers are pressured by their clients for more and more brand exposure, larger panels, in the shoppers face, instant posting and varied time segments etc.
The pressures on the Wayfinder designers are different; innovation, exhaustive and instant information, technically ground-breaking.
The two disciplines do not naturally fit together. Then to bind them together and overlay with the expectations and sensitivities of mall owners takes patience and creativity to its limits.
Mall owners want maximum advertising revenues with the least amount of exposure. They want a Wayfinder system that is technically ground-breaking yet assume that advertisers will throw one in for free.
Mall Vision combines these areas of expertise.
Our Wayfinding designs are unique and fully meet the malls expectations for technology. Our understanding of the requirements for mall advertising combined with a sensitivity to the mall environment make us a natural partner to bring maximum revenues and state-of-the-art Wayfinding and information systems.
Updated with seasonal color scheme.